Executive summary for startups raising capital
I find the executive summary to be the single most important piece for investor-material for startups.
That’s because most investors (business angels, VCs etc.) receive several hounded investment-proposals from startups per year, but on average invest in less than 1 % of the startups. The ability to say no to startups- very fast – therefore becomes a core competence of early-stage investors.
This no/maybe decision will be taken within a few minutes, and no-one reads an entire business plan or even a 15-page investor-deck. The startup needs to be able to explain why it has potential much faster. This is where the executive summary comes in, since it explains the whole story on a single page.
You can find my notes on how to write an effective Executive Summary in my presentation: Executive summary for startups seeking funding