Executive summary for startups raising capital

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I find the executive summary to be the single most important piece for investor-material for startups.

That’s because most investors  (business angels, VCs etc.) receive several hounded investment-proposals from startups per year, but on average invest in less than 1 % of the startups. The ability to say no  to startups- very fast –  therefore becomes a core competence of early-stage investors.

This no/maybe decision will be taken within a few minutes, and no-one reads an entire business plan or even a 15-page investor-deck. The startup needs to be able to explain why it has potential much faster. This is where the executive summary comes in, since it explains the whole story on a single page.

You can find my notes on how to write an effective Executive Summary in my presentation: Executive summary for startups seeking funding